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Myth: Data engineering needs to be done before data science

In our practice, we hear our clients often say this to us.  Sometimes they don’t reach out to us until they’ve invested heavily into data engineering.  Too often these types of misconceptions, unfortunately, lead to lost money and time for startups. Let’s look…

Why is Customer Churn Analytics so hard?

It doesn’t matter whether your business is big or small. Customers/clients are essential for your business because they drive revenue. Retaining a modern-day customer is harder than ever before. They need high-quality service from you without wasting their time. As per Salesforce, the customer…

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